Portfolio
2024.11
To restart Zima, we first sum up the reason why Zima is no longer popular in the last 90s. One of the problems is that Zima needs help with its target customer, it wants to be everything but ends up with nothing. So we decided to focus on the younger age group and provide clean and fresh beverages for them to enjoy.
A new product was added to the Zima family – Zima Sliver. Zima Sliver is an alcoholic beverage with higher alcohol by volume and richer malt flavour. It is for customers who want an aggressive experience.
